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Jewelry Industry
How To Get Professional Photos For Your Jewelry Business
Photos are one of the most important factors of a customer deciding to purchase a product from your website. With that being said, it is very important that you have professional photos for your jewelry business. This is because you want these images to help convince...
What Is GeoFencing?
What if you could communicate with current, potential or even your competitor’s customers? If you were a customer, wouldn’t you like to know about deals or new products offered by the stores around you? GeoFencing is a way of communicating with customers through the...
Lead Magnets: Attract More Shoppers
What Are Lead Magnets? If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called “opt-in offers,” “opt-in bribe” or “content bribes.” Quite simply, they are something of value you give out in exchange...
Should Your Website Have A Blog?
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you’re not a writer and most people don’t know what to blog about. Today we’re going to answer the commonly asked question "Should Your Website Have A Blog?". Why you...
Why Are Customer Reviews So Important?
Online Reputation For Jewelry Stores Your online reputation plays a huge part in whether people decide to go to your store or another one with better customer reviews. Some of your customers are going to share their experience in your store and a few of those might...
Your Sales And Marketing Dream Team
It’s Not Sales vs. Marketing We’ve all been in a situation where we see an ad with a great offer and come into a store only to find a clueless staff member. A manager needs to be called in to verify the ad and approve the purchase. You think to yourself, “This could...
How To Create Amazing In-Store Events
A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities. Most businesses usually think of promotions and...
What Is Search Engine Marketing?
What Is Search Engine Marketing? Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the search engine results page (SERP). Search engines such as Google, Yahoo, and Bing are used billions of times a day by people looking for...
15 Social Media Ideas for Jewelry Stores
You look around and see people constantly looking at their phones. They are more than likely on some sort of social media channel. As a business owner, you want to put your brand where people are spending their time. Posting on your favorite social media platform is a...
What Is A Unique Selling Proposition?
Your Unique Selling Proposition Is Everything Every retail business needs a Unique Selling Proposition, and jewelers are no different. In fact, developing a USP for your jewelry store is something you absolutely must do for your business if you want to survive in...